CPA Commission Model

CPA commission structure

Affiliate marketing can be one of the most cost effective channels of marketing online. The strong selling point of running an affiliate program is you can use a commission model that best suits your business model.

The most commonly used business model is CPA (cost per acquisition). This means you only pay a commission when an affiliate has successfully generated a sale! This lowers the risk of spending high marketing costs and allows you to manage and take further your marketing budget.

You can set your CPA rate to either a percentage of a sale or you can pay a set amount of commission. What you need to do is look at what model makes your offering more attractive to affiliates.

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