Affiliate marketers have in depth expertise in every area of the online marketing spectrum. They are highly skilled and specialise in areas such as email marketing, pay per click marketing, content marketing, customer loyalty, and many others.
Each type of affiliate/publisher has a different business model as mentioned above. These models focus on generating different kinds of traffic and clearly demonstrate the huge reach that affiliates can have in the online world.
With this kind of expertise at your fingertips it is hard to find a reason not to embrace the power of affiliate marketing.
By taking advantage of the expertise on offer through the affiliate channel, you can potentially increase your online sales and reach rapidly and at a fixed cost. It also and most importantly opens up your brand to a whole new audience you currently do not have access to!